Developing Sri Lanka as a MICE tourism hub

Sri Lanka’s singular greatest strength is its location. It is at the epi centre of South Asia and at the central point between Asia’s economic powerhouses. In order to really achieve Sri Lanka’s MICE potential it is imperative that we strategically capitalise on its location, General Manager Sri Lanka Convention Bureau (SLCB) Inoshini Perera said. Sri Lanka has already begun its journey towards being a hub for MICE tourism with many new infrastructural developments taking place that will bolster the industry. However, it is also imperative that consistent and strategic promotions are carried out to attract target markets, she said. “We are making great progress in infrastructure expansion and it is necessary to expand our product and services offering to maximise the potential of this sector. We will be able to firmly position Sri Lanka as a cost efficient and attractive destination for global conferences, corporate events and incentive travel,” she said in an interview with Sunday Observer Business.