Lankas brand value to reach US$ 79 b in 2015
For the first time Sri Lanka’s brand value of US$ 79 billion would surpass the country’s GDP of US$ 79 billion in 2015, said Chairman Sri Lanka Tourism Development Authority, Rohantha Atukorale.
Speaking at a press conference to announce Sri Lanka’s participation at the world’s largest trade show, EXPO Milano 2015 from May 1 to October 15 in Italy, he said that this is due to the fact that Sri Lanka is being aggressively promoted by SriLankan Airlines along with Sri Lanka Tea Board, Export Development Board, Gem and Jewellery Authority, Board of Investment of Sri Lanka and the National Craft Council.
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