‘One Island – One Big Mall’ First Colombo International Shopping Festival in October

Providing a stepping stone to make Sri Lanka a retail hub and to convert the island to a 365-day destination, Sri Lanka Retailer’s Association (SLRA) will organise the first-ever Colombo International Shopping Festival (CSFI) in collaboration with Tourism Development Ministry and Sri Lanka Tourism Promotion Bureau (SLTPB) during the entire month of October.

Rs. 50m promotion campaign to carve a niche for SL as a new shopping destination

Minister considers Festival as an important program in its promotion campaign

SLRA aims to uplift the rural, regional and national retail alongside tourism development

Festival Convener says many tourists unaware of quality, branded and cheap products of SL, over 5,000 mobile phones a month are going out of country

A brainchild of SLRA, under the tagline of ‘One Island – One Big Mall’ the CSFI is envisaged to become an annual festival, which aims to carve a niche for Sri Lanka as a preferred new shopping destination. With an estimated cost of Rs. 50 million approved by the 2017 Budget, it is expected to attract new segments of tourists, buyers, international brands, suppliers and investors.

Addressing media in Colombo recently SLTPB Chairman Udaya Nanayakkara said that CSFI is one of the initiatives of a regionally based promotion program of the aggressive global campaign as well a part of Sri Lanka Tourism’s action plan 2020 and Vision 2025.