So Sri Lanka’ takes global media by storm

Sri Lanka Tourism Promotion Bureau (SLTPB) consolidated its ‘So Sri Lanka’ brand idea at the 52nd ITB in Berlin by rolling out the next phase of its strategic brand identity. SLTPB presented a captivating documentary film to the global media at the ITB press conference held on 7 March as the digital film launched across the UK, Germany, France, India and China supported by an innovative, well- executed, digitally- led PR strategy. Over 80 journalists including leading media houses such as DPA (Deutsche Presse Agentur – Germany´s leading newswire agency), Die Welt (national newspaper), N24 news station attended the press conference.